CZDCA (1380 x 1350 px) (2080 x 1350 px) (59)

Digital Marketing Masterclass

All you need to know to become a fully-fledged Digital Marketer

The Digital Marketing Masterclass training is an opportunity you cannot afford to miss. It provides the participants with the opportunity to learn and master a variety of effective online marketing strategies, from planning and setting up a campaign to monitoring and optimizing it for maximum results. By taking this training, you will gain the knowledge and skills needed to achieve your marketing goals and drive your business to success.

Who Should Join This Digital Marketing Masterclass?

Students – Any students with basic marketing knowledge are recommended to join this course.
Sales/ Marketing professional– This Digital Marketing Course is perfect for sales or marketing professionals. They will be able to discover new strategies that will assist them to achieve their goals or desires.
Freelancers– Digital Marketing knowledge is a must if you want to start a freelancing job. This Digital Marketing Course provides comprehensive modules that help you become a fully-fledged Digital Marketer.
Business Owners– Digital Marketing knowledge is necessary for Business owners who want to run their businesses and implement digital marketing strategies.
People who want to switch careers– Digital Marketing is the future. If you’ve considered changing careers, you should start learning right now!

HRD Corp Claimable Course

This course is not just eligible for HRD Corp claims, it’s a must-have opportunity for those looking to invest in their personal and professional growth. By taking advantage of the organization’s human resource development program and getting reimbursed for the cost of the course, you’ll not only be boosting your skillset and increasing your knowledge, but you’ll also be maximizing the benefits offered by your employer. Don’t miss out on this incredible opportunity to enhance your career and secure your future success. Make the investment in yourself today and claim your spot in this valuable course.

Check out the calendar!

Course Outline

DAY 1

MODULE 1 : PRINCIPLES OF DIGITAL MARKETING

Overview of an effective digital marketing strategy with AI Overview.
The key pillars of digital marketing: content, social, email, SEO, and analytics.
Customer online behavioral journey and consumer trends.
Competitor research and demand analysis tools.
Incorporating AI for your marketing strategies.
Concept and important terms for digital marketing.
Malaysian behavioral trend online.

MODULE 2: SOCIAL MEDIA MARKETING – FACEBOOK & INSTAGRAM

Structuring social media campaigns for optimal performance.
Targeting audiences, allocating budgets, placement, and creative enhancement to maximize ROI.
Monitoring and measuring your campaign, A/B test and understand metrics to improve your existing campaign.
Leveraging AI to improve campaign performance

MODULE 3: LANDING PAGE AND WEBSITE OPTIMISATION

Principles and structures of high-converting landing pages.
Differences between websites and landing pages, and when to use each.
How to identify website content and structural gap, to improve customer journey and conversions.

MODULE 4: CONTENT MARKETING STRATEGIES WITH AI

How to use AI for content marketing and brainstorming.
Leveraging different AI tools for text, video & images.
Researching, ideating, and planning content calendars.
Measuring content effectiveness and adjusting for improved reach and engagement.

DAY 2

MODULE 5: SEARCH ENGINE OPTIMISATION

Understanding SEO pillars: technical, on-page, and off-page.
Keyword research for organic search improvement.
Using AI to improve SEO content.
Conducting audits and applying free tools to enhance web performance.
Best practices to rank on the first page of Google.
How to measure your SEO performance with tools and with AI.

Why You Should Enroll With Us?

Enrolling with us offers you numerous benefits, including:

Expert instruction
Our instructors are experienced professionals with a deep understanding of Digital Marketing and a passion for teaching. They will guide you through every step of the process and provide you with hands-on training and practical tips.

Comprehensive modules
Our course covers everything from the basics of Digital Marketing to advanced level. Whether you’re a beginner or an experienced person, you’ll find the training you need to take your skills to the next level.

Real-world experience
Our training program features hands-on exercises and real-world projects to help you apply your newly acquired skills and gain practical experience. Upon completion, you’ll be equipped to handle any challenge in Digital Marketing with confidence.

Valuable networking opportunities
By enrolling in our course, you’ll have the opportunity to connect with other aspiring professionals. These connections can be valuable for future projects, collaborations, and career opportunities.

Career Advancement
By mastering Digital Marketing, you’ll gain the skills to advance your career and stand out in the job market.

So why wait? Invest in your future success and enroll in our training today!

Check out the calendar!

If you’re interested in learning more about this course and what it has to offer, don’t hesitate to reach out to us! We’d love to hear from you and answer any questions you may have. Our friendly and knowledgeable team is here to help, so please feel free to reach out to us at 1700-81-5520 or email at training@excelacademy.my.

Whether you’re still considering enrolling or have already decided, we’re here to support you every step of the way. So go ahead, and get in touch with us today!